consumerstudies

Consumer sovereignity-It indicates consumers independence, self governance and effectiveness in choosing products/services.

Consumer rights

Consumer protection-Safeguarding consumer interest.

Consumer Organizations-Voluntary associations of economically weak persons to eliminate middleman and get advantage on a large scale.

Consumer Movement-Consumer cause pursued with mass base and organisation.

Consumer Goods-These are goods that are ready for consumption in satisfying human wants as clothing, food, etc and are not utilised in any further proudction process.

Consumer frustration-It refers to the disappointment of consumers resulting out of the purchase of a given product/services.

Consumer Empowerment-Making Consumers powerful so that the business community listen to them/bother to take appropriate followup action.

Consumer education-programs designed to help consumers make better buying.

Consumer discontent/dissatisfaction-Consumers' state of psychological discomfort which occurs when two congitions or beliefs do not fit together after consumption of a given product.

Consumer Co-operatives-Voluntary associations of economically weak persons to eliminate middleman and get advantage on a large scale.

Consumer Consideration-User for personal purposes means payment for the product or the service is made and it is not free for the user.

Consumer choice-A decision made from two or more available alternatives.

Consumer behaviour-The behaviour that consumers display in searching for, purchaising, using, evaluation and disposing of products, services and ideas.